Southeast by Midwest

A beauty blog that does makeup reviews, beauty reviews, skin care reviews, nail polish swatches, and all other things beauty.

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March 5, 2014 By Cassie 41 Comments

Wantable February Reveal

Wantable Box on southeastbymidwest.com

About Wantable Wantable is a subscription service that offers the option of three different boxes beauty, accessories, and intimates. The beauty subscription is $36/month or $40/one time. With the subscription (or purchase) you get 3-5 FULL size higher end beauty products. You can customize what types of items you receive in your box by filling out a profile and listing what you love, like, and

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February 28, 2014 By Cassie 27 Comments

ncLA Let’s Pop Bottles…Pink Champagne Review and Photos

ncLA Nail Polish Let's Pop Bottles...Pink Champagne Review and Photos on southeastbymidwest.com

Purchase: ncLA Cost: $16 ncLA Let’s Pop Bottles…Pink Champagne is a purplish-pink polish. This particular polish is a metallic shade that is only available to purchase from ncLA. I got this product from my Wantable subscription box. Ease of Application This polish applied super easily. There were a few times were it was a bi streaky but I actually think that was my fault because

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February 27, 2014 By Cassie 42 Comments

MAC Beauty Haul

MAC Haul on southeastbymidwest.com

It’s time for another MAC Beauty Haul. Below you will find the video which contains swatches, links to the products that I purchased, and links to the products I am wearing in the video. The Video Purchased Items MAC Eye Shadow Refill in Kelly | $10.00 MAC Eye Shadow Refill in Vibrant Grape | $10.00 MAC Eye Shadow Refill in Bright Sunshine | $10.00 MAC

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February 25, 2014 By Cassie 39 Comments

Smashbox Full Exposure Mascara First Impression

Smashbox Full Exposure Mascara First Impression on southeastbymidwest.com

The Video Purchase: Smashbox, Ulta, Sephora, Birchbox, Beauty.com Cost: $19.50 First Impression If you watched the video you know that I thought the Smashbox Full Exposure mascara was pretty great. I didn’t curl my lashes before applying this mascara and one quote gave me visible length and volume. If you let the first coat dry and apply a second coat it gets even better. I

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February 11, 2014 By Cassie 46 Comments

Skin Care Routine in 5 Steps

5 Step Skin Care Routine on southeastbymidwest.com

  One thing that is super important when dealing with makeup is taking it off. Not taking your makeup off at the end of each day can do serious damage to your skin. However, just a swipe of a cloth won’t pull everything off of your face as it’s more than likely been sitting in your poors for hours. Here are the five steps that

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February 7, 2014 By Cassie 35 Comments

Sigma Wishlist

My Sigma Wishlist on southeastbymidwest.com

Purchase: Sigma’s Website Sigma products are some of my favorite to drool over. I want so many of the brushes and accessories that it isn’t even funny. I watch YouTube tutorials and see the guru’s using Sigma brushes and dream about the day that I can have some of my own. I just realized that while I dream about one day having them I’ve never

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February 6, 2014 By Cassie 35 Comments

Makeup for Beginners BeautyBlender

Makeup for Beginners: BeautyBlender on southeastbymidwest.com

Purchase: Beauty.com, Birchbox, and Sephora Cost: $19.95 (for one BeautyBlender, you can also purchase a blender with cleanser) How-to Video Company Description “Modernize the way you make up with the much sought after celebrity make-up sponge. beautyblender’s elliptical shape is designed to match the contours of your face, and it’s lack of edges eliminates streaks, allowing for a perfect makeup application every time. blend. cleanse.

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February 4, 2014 By Cassie 61 Comments

MAC Haul

MAC Haul on southeastbymidwest.com

I’ve been able to purchase a few MAC products over the past couple of weeks so I thought I’d bring you a collective MAC Haul. For those who don’t know what a haul is, it’s basically a video telling you “Hey I purchased these things.” I do these not to brag about the items that I was able to get, but instead to show you

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February 3, 2014 By Cassie 69 Comments

OPI Cajun Shrimp Swatches, Photos, and Review

OPI Cajun Shrimp Swatches, Photos, and Review on southeastbymidwest.com

Purchase: Drugstore.com Cost: $8.00 OPI Cajun Shrimp is a red shade that is part of their permanent collection. This polish is a regular gloss polish and can be purchased anywhere OPI polishes are sold. Ease of Application OPI Cajun Shrimp goes on flawlessly and evenly. I have applied this multiple times and I have not had any problems with patchiness, streaking, or any other application

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February 1, 2014 By Cassie 27 Comments

January Beauty Favorites

January Beauty Favorites on southeastbymidwest.com

The Video Lipstick My first favorite for the month is a MAC lipstick that I purchased recently. This shade is Sunny Seoul which, in my opinion, is a “Your Lips But Better” shade. This basically just smooths out any lines on the lips and makes it a little pinker. This is very moisturizing as well. Stay tuned for a full review and swatch photo’s coming

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Welcome

Southeast by Midwest, your guide to all things beautiful. A primary focus on beautiful hair, skin, and makeup. Secondary focus on beautiful mind (books and information) and beautiful lifestyle (recipes, subscription boxes, and more)! Contact me at southeastbymidwestblog@gmail.com or check out the PR Info via the image below.

Support Southeast by Midwest

Southeast by Midwest is dedicated to bringing you truthful, unbiased opinions on some of the most popular makeup products and brands today. As Southeast by Midwest is not on most PR lists, if you would like to help support our efforts by clicking through these links when you shop at these stores it would be greatly appreciated. Shopping via these links doesn't cost you anything extra; just a percentage of your total will be shared with Southeast by Midwest to go towards purchasing new products!
Sigma Beauty Sephora Ulta Beauty Nordstrom Birchbox Too Faced BH Cosmetics Bloomingdales Charlotte Tilbury Laura Geller Laura Mercier Marc Jacobs Beauty Saks Fifth Avenue Tatcha The Body Shop Walmart Amazon

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Support Southeast by Midwest

Southeast by Midwest is dedicated to bringing you truthful, unbiased opinions on some of the most popular makeup products and brands today. As Southeast by Midwest is not on most PR lists, if you would like to help support our efforts by clicking through these links when you shop at these stores it would be greatly appreciated. Shopping via these links doesn't cost you anything extra; just a percentage of your total will be shared with Southeast by Midwest to go towards purchasing new products!
Sigma Beauty Sephora Ulta Beauty Nordstrom Birchbox Too Faced BH Cosmetics Bloomingdales Charlotte Tilbury Laura Geller Laura Mercier Marc Jacobs Beauty Saks Fifth Avenue Tatcha The Body Shop Walmart Amazon

Archives

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