Southeast by Midwest

A beauty blog that does makeup reviews, beauty reviews, skin care reviews, nail polish swatches, and all other things beauty.

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January 29, 2014 By Cassie 38 Comments

Birchbox January Reveal

January Birchbox Reveal on southeastbymidwest.com

About Birchbox: Birchbox is a sample program where for $10 a month you get four to five beauty or lifestyle samples. The Unboxing: Sample One The first item that I received in my Birchbox was a bottle of Beauty Protector’s Protect and Detangle. This is a detangler that is marketed to people who are not six year olds. I love using a hair detangler that

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January 20, 2014 By Cassie 36 Comments

OPI Hey Baby Swatch and Review

OPI Hey Baby Swatch and Review on southeastbymidwest.com

Purchase: Ulta Cost: $9.00 OPI Hey Baby is part of the new collaboration between OPI and Gwen Stefani. The line consists of seven different shades of 5 different formulas. Hey Baby is one of two Creme Gloss formulations. These can be found through Ulta, Sally Beauty, Amazon, and other similar retailers. Ease of Application Hey Baby went on super easy and was neither gloopey nor

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January 14, 2014 By Cassie 53 Comments

10 Favorite Items from Past Birchboxes

10 Favorite Items from My Past Birchboxes on southeastbymidwest.com

“This post contains affiliate links. For more information please visit my disclosure page.” According to the tracking my Birchbox should be here tomorrow (WOOT, WOOT!) so I thought a cool post would be took back at some of my favorite items from past Birchboxes. Here are my top 10 favorite items from past Birchboxes. 1 | Embryolisse Moisturizer – $28.00 2 | Shea Terra Whipped Shea

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January 7, 2014 By Cassie 20 Comments

OPI Gargantuan Green Grape Swatch and Review

OPI Gargantuan Green Grape Swatch and Review on southeastbymidwest.com

Today I’m reviewing and showing swatches for OPI Gargantuan Green Grape nail polish. I will be judging the polish on Ease of Application, Color, Feel, and Lasting Power. Ease of Application It was pretty easy to apply two coats of this polish. Sometimes with polishes when you go to apply the second coat it go a bit tacky. This polish did not have that problem

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January 5, 2014 By Cassie 16 Comments

Birchbox December 2013

December 2013 Birchbox Reveal on southeastbymidwest.com

“This post contains affiliate links. For more information please visit my disclosure page.” My Birchbox‘s just keep getting better and better! After several great boxes I’m torn between not knowing why I cancelled my subscription in the first place and knowing that sooner or later I’m going to get a box that I’m not fond of. However, December’s box isn’t that box, actually this month’s box

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December 24, 2013 By Cassie 1 Comment

January Julep Sneak Peek

January Julep Finishes on southeastbymidwest.com

“This post contains affiliate links. For more information please visit my disclosure page.” This month’s theme for the Julep subscription is The Boudoir Collection. These colors are all lighter pastel shades that illicit thoughts of romance. Along with the usual boxes this month there are some new upgrade options available. Before we jump straight into the January Julep Sneak Peek I think we should discuss the

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November 3, 2013 By Cassie Leave a Comment

Fall Nail Art Tutorial

Fall Nail Art Tutorial on southeastbymidwest.com

Since my Halloween Nail Art Tutorial had such a good reception, I thought I’d bring you another nail art tutorial. This one is fall inspired. For this tutorial I’m going with autumnal colors like deep oranges, reds, and golds. Feel free to substitute in similar colors by different brands if you would like. I used the Revlon Multi Care Base + Top Coat for my

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October 31, 2013 By Cassie 23 Comments

Halloween Nail Art Tutorial

Halloween Nail Art Tutorial on southeastbymidwest.com

Oh wow, I just realized that this is my FIRST beauty tutorial. Please excuse any nerves that I may have. For this Halloween nail art tutorial I’m planning on using a base coat, an orange polish, a black crackle polish, and a glow in the dark polish as a top coat. Step One The first step is to apply a good base coat before applying

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October 23, 2013 By Cassie 2 Comments

Julep November Collection

Julep November Collection on southeastbymidwest.com

“This post contains affiliate links. For more information please visit my disclosure page.” It’s the 23rd of October and that means that it’s time for the Julep Maven selection window to be open. Actually it’s been open for three days now and there’s only one day left. If you’re interested in seeing what the options are for Mavens this month keep reading to find out! If

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October 12, 2013 By Cassie 3 Comments

Julep Valerie Swatch and Review

Julep Valerie Swatch and Review on southeastbymidwest.com

Today I’m sharing a swatch and review of one of the Julep polishes I received in my October box, Valerie. Don’t pay attention to the bad paint job I did as I did this at the auto store while our car was getting the oil changed. In my opinion instead of being a teal with microglitter, which is how Julep describes it, I think this

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Welcome

Southeast by Midwest, your guide to all things beautiful. A primary focus on beautiful hair, skin, and makeup. Secondary focus on beautiful mind (books and information) and beautiful lifestyle (recipes, subscription boxes, and more)! Contact me at southeastbymidwestblog@gmail.com or check out the PR Info via the image below.

Support Southeast by Midwest

Southeast by Midwest is dedicated to bringing you truthful, unbiased opinions on some of the most popular makeup products and brands today. As Southeast by Midwest is not on most PR lists, if you would like to help support our efforts by clicking through these links when you shop at these stores it would be greatly appreciated. Shopping via these links doesn't cost you anything extra; just a percentage of your total will be shared with Southeast by Midwest to go towards purchasing new products!
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Support Southeast by Midwest

Southeast by Midwest is dedicated to bringing you truthful, unbiased opinions on some of the most popular makeup products and brands today. As Southeast by Midwest is not on most PR lists, if you would like to help support our efforts by clicking through these links when you shop at these stores it would be greatly appreciated. Shopping via these links doesn't cost you anything extra; just a percentage of your total will be shared with Southeast by Midwest to go towards purchasing new products!
Sigma Beauty Sephora Ulta Beauty Nordstrom Birchbox Too Faced BH Cosmetics Bloomingdales Charlotte Tilbury Laura Geller Laura Mercier Marc Jacobs Beauty Saks Fifth Avenue Tatcha The Body Shop Walmart Amazon

Archives

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