So the Benefit Brow Contour Pro just randomly showed up delivered by the UPS guy, which was the most hilarious thing I’ve ever seen in my life. Seriously, it came in a bubble mailer smaller than an Ipsy bubble mailer and that poor guy had to trapeze into the backwoods of South Carolina, down our dirt road, and through our yard to deliver this little bitty bubble mailer. HIL-freaking-ARIOUS. Due to this, I’m not thinking this is a PR package but I’m not sure how else I got it because I did NOT purchase it so we’re just going to go with the received declaration, everyone good with that? Okay so what do we think about the Benefit Brow Contour Pro? Check out the video below or just keep scrolling to find out!
While the name Benefit Cosmetics didn’t come around until 1990, the initial business that was Benefit, Face Place, was created in 1976 by twin sisters Jean and Jane Ford. The Ford twins created their business in 1976 and in 1977 they sold their signature product, now called Bene tint, as a nipple stain to an exotic dancer (and now watch my site get delisted by SEO everywhere for the kind of stain it is…). As I mentioned, in 1990 they changed the name to Benefit Cosmetics and opened up their first counter in a Henri Bendel. In 2008, the daughters / nieces of the Ford twins joined the company and have been helping to make beauty decisions since.
About the Benefit Brow Contour Pro
The Benefit Brow Contour Pro is a 4-in-1 brow pencil that contains a total of 0.012 oz. The Benefit Brow Contour Pro retails for $34.00 and can be purchased at Ulta, Sephora, Saks 5th Avenue, Nordstrom, JC Penny, and Benefit Cosmetics. It is available in five shades; 01 Blonde-Light, 02 Brown-Light, 03 Brown-Medium, 04 Brown-Black-Light, and 05 Brown-Black-Deep. According to Benefit, the Brow Contour Pro has a blendable formula that will last for 24-hour and is also waterproof. The four products contained in the Benefit Brow Contour Pro are a lighter shade, a darker shade, a definer shade, and a highlighter shade. To get access to these products you push down on the shade that you would like and then twist the pencil to get more of that shade.
I received the 02 Brown-Light Benefit Brow Contour Pro so the lighter shade is a light brown shade. This would be applied to the brow from the start to about the arch for a more natural looking brow.
The darker shade of the 02 Brown-Light Benefit Brow Contour Pro is a deeper brown shade and is the bottom swatch. This shade should be applied from the arch through the tail to the end of the brow. This is the area of the brow that should naturally be darker.
The definer shade of the 02 Brown-Light Benefit Brow Contour Pro is a shade that looks close to that of flesh but not quite and it is the bottom swatch. This shade be applied beneath the brow from start to finish and above the brow from the arch to the tail. You would then use either a brush or your finger to blend this gently. This product is basically for clean-up of the brow and to give it a more precise shape.
The highlighter shade of the 02 Brown-Light Benefit Brow Contour Pro is a lighter more pinkier version of the definer shade and should be applied right under the arch and blended out. This is basically to give the brow a bit of a lift and make them look more arched.
I know what you’re asking yourself, is the Benefit Brow Contour Pro gimmicky? HELL YES it is. The fact that Benefit did this similar to that of one of the 4-in-1 pens is no coincidence. They want you to see it, think it’s cool, or remember using something like it before, and buy it just for that purpose. The question you should be asking though is, is it worth? To that I say, it depends. If when you do your brows you only run one shade of a pencil through or put on brow gel then this would be a $34.00 waste of money for you. You would never actually use all four products in this pencil. However, if you are someone that wants that “I just got my brows done at the boutique” look then yes this would be a good buy for you as you would have all the products right there in one product. BUT if you are someone that wants that look on the daily then you probably want to skip this and invest in the four parts separately because you would be buying this so many times that you would sink all of that money into really just bulky packaging. However, if you travel a lot and you like that look this might be worth it because you have it all in one place. For me, while I liked it and found the gimmickyness of it cute, I probably will NOT repurchase this on a consistent basis.
Don’t forget to signup for Ebates to get cash back at any of the stores that carry the Benefit Brow Contour Pro.
- Ulta | 3% Cash Back
- Sephora | 4% Cash Back
- Saks 5th Avenue | 2% Cash Back
- Nordstrom | NO CASH BACK
- JC Penny | 3% Cash Back
- Benefit Cosmetics | 2% Cash Back
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