Southeast by Midwest

A beauty blog that does makeup reviews, beauty reviews, skin care reviews, nail polish swatches, and all other things beauty.

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August 31, 2015 By Cassie 1 Comment

Allure & butterLONDON Arm Candy Collection

  Last Monday and Tuesday I was having a set of REALLY bad days. I’ve had some bad days in my life but this was just the icing on the cake. To give you a brief overview of what was going on; we found out that I wouldn’t have enough Financial Aid to cover tuition and books because this school doesn’t combine grants and scholarships

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April 6, 2015 By Cassie 51 Comments

OPI My Gecko Does Tricks

  We were at the store a week ago and I noticed a new display of OPI’s. I started freaking out because where I live in South Carolina we NEVER get new products (my CVS JUST got the Wet n Wild Pop Art shadows that came out in 2013). So when I saw this I started rummaging through to see what the colors were and

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January 12, 2015 By Cassie 27 Comments

Zoya Belinda

Zoya Belinda Featured Image

I couldn’t help myself. In December Zoya was having a sale so I purchased a few things, not to worry a Haul video and post are coming up soon! One of the items that I purchased was a nail polish in Belinda which a gorgeous deep purple shade. I saw it on the site and I fell in love. I knew this would be a

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December 29, 2014 By Cassie 25 Comments

New Year’s Mani: Big Apple Champagne

The New Year's Eve Big Apple Champagne Featured Image #newyearseve #newyears #mani #nails #notd #nailart #nailtutorial #zoya #zoyasooki #zoyabar

New Year’s Eve is in a few days and I don’t know about you but I’m excited to ring in a new year. I have so many plans and goals for the blog and my YouTube channel, some of which I’ve already started implementing, that I can’t wait to share with you. I’m so excited about New Year’s that I came up a New Year’s

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December 8, 2014 By Cassie 13 Comments

Christmas Manicure with Zoya Kierra and Zoya Astra

Christmas Manicure with Zoya Kierra and Zoya Astra Featured Image on southeastbymidwest.com #christmas #nailart #nails #notd #zoya #zoyaastra #zoyakierra #manimonday

I happen to change my nails fairly often, we’re talking multiple times a week. One of the things that I love to do around the holidays is create nail art or manicures that are holiday themed. I came up with this Christmas Manicure off the top of my head over the weekend and it looked so gorgeous that I just had to share it. I

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November 17, 2014 By Cassie 42 Comments

Zoya Wishes Swatches and Review

Zoya Wishes is the Winter Holiday 2014 nail polish collection from Zoya. The Zoya Wishes consists of six polishes, three creams and three Pixie Dust polishes. The cream polishes can be purchased for $9 each, the Pixie Dust polishes can be purchased for $10 each, or you can purchase the Zoya Wishes Sampler (which is actually one full size of each polish) for $57. Swatch

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October 27, 2014 By Cassie 1 Comment

Revlon Showtime

Revlon Showtime Featured Image on southeastbymidwest.com #manimonday #nails #nailart #notd #swatches #polish

  A few weeks ago the Hubs and I went to CVS to pick up a tube of Neosporin and a few other items. While we were there I noticed that several of the makeup brands were having ExtraBucks Rewards sales. Thinking that I could stock up on some products to review AND get some ExtraBucks to spend on future products as well I decided

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September 29, 2014 By Cassie 43 Comments

OPI A Woman’s Prague-ative

  Purchase: Drugstore.com Price: $8.00 Fall is here! I can’t even tell you how excited I am. Fall is one of my favorite seasons with the cooler weather, all the pumpkin, and the yummy apple cider. So of course as soon as the weather started cool off down here in South Carolina I started to break out all my fall stuff. I have a pumpkin

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August 12, 2014 By Cassie 8 Comments

Essie Apricot Cuticle Oil

Essie Apricot Cuticle Oil Featured Image on southeastbymidwest.com #manimonday #essie #beauty #bblogger #nails #notd

  Purchase: Ulta or Local Drugstore Price: $9.00 The first thing to note about the Essie Apricot Cuticle Oil is that it doesn’t come packaged like a normal fingernail polish bottle, instead it comes with a plastic outer packing that you have to remove the bottle from. I personally would actually prefer if nail polishes all came packaged like this and there was a test

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July 21, 2014 By Cassie 46 Comments

Sally Hansen Coral Reef

Purchase: Ulta Price: $2.99 Coral Reef is a pink shade that is in Sally Hansen’s Hard as Nails Xtreme Wear line. Sally Hansen Coral Reef is available year round as it is a permanent color in the Xtreme War Line. I have been wanting this shade for the longest time but it always seems to be sold out everywhere I go. When I finally found

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Welcome

Southeast by Midwest, your guide to all things beautiful. A primary focus on beautiful hair, skin, and makeup. Secondary focus on beautiful mind (books and information) and beautiful lifestyle (recipes, subscription boxes, and more)! Contact me at southeastbymidwestblog@gmail.com or check out the PR Info via the image below.

Support Southeast by Midwest

Southeast by Midwest is dedicated to bringing you truthful, unbiased opinions on some of the most popular makeup products and brands today. As Southeast by Midwest is not on most PR lists, if you would like to help support our efforts by clicking through these links when you shop at these stores it would be greatly appreciated. Shopping via these links doesn't cost you anything extra; just a percentage of your total will be shared with Southeast by Midwest to go towards purchasing new products!
Sigma Beauty Sephora Ulta Beauty Nordstrom Birchbox Too Faced BH Cosmetics Bloomingdales Charlotte Tilbury Laura Geller Laura Mercier Marc Jacobs Beauty Saks Fifth Avenue Tatcha The Body Shop Walmart Amazon

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Support Southeast by Midwest

Southeast by Midwest is dedicated to bringing you truthful, unbiased opinions on some of the most popular makeup products and brands today. As Southeast by Midwest is not on most PR lists, if you would like to help support our efforts by clicking through these links when you shop at these stores it would be greatly appreciated. Shopping via these links doesn't cost you anything extra; just a percentage of your total will be shared with Southeast by Midwest to go towards purchasing new products!
Sigma Beauty Sephora Ulta Beauty Nordstrom Birchbox Too Faced BH Cosmetics Bloomingdales Charlotte Tilbury Laura Geller Laura Mercier Marc Jacobs Beauty Saks Fifth Avenue Tatcha The Body Shop Walmart Amazon

Archives

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